The final video—which displays alumni's and friends' clips in a Brady Bunch -style montage—debuted at the MSU Homecoming game on October 3, , and will be played at other alumni and athletic events throughout the year. The global performances range from adorable kids singing and dancing to operatic voices completely on pitch. Individuals sang with headphones to hear the music, and groups of alumni choreographed moves including bobbing in a lake. Simon even sang along with a Kermit the Frog puppet. As a fan commented on the YouTube video: Since when the Folk and Blues Festival at Wisconsin's Beloit College was born, students have gathered for the day-and-a-half-long festival to listen to live performances and make memories.
In , the tradition went virtual as well, thanks to student volunteers in the university's communication office.
Using Periscope, a social tool that provides livestream video on your phone, Beloit students broadcast Folk and Blues so that alumni worldwide could watch. Participants chat using the text-based platform Brazen, which pairs attendees one-on-one for timed sessions and then swaps them out for a new chat. But low-pressure doesn't mean no work.
Attendees still have to prepare questions and review etiquette to make sure they give a good impression.
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Chang offers tips to participants before they log in: Make sure to say hello before diving into a question, type on a full keyboard rather than a phone or tablet so you can respond promptly, and spell-check your message before hitting send. The chats are a great way to network.
After he hosted an online interview with an alumnus who worked at Nike, Chang invited attendees to "talk" with the speaker after the webinar. The alumnus was so impressed with one student that he invited her to Nike headquarters for a tour. The National Endowment of the Arts celebrated its 50th birthday with a loud roar of support.
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The organization used the social platform Thunderclap to create a virtual flash mob so supporters could simultaneously wish it a happy anniversary. While participating in a Thunderclap session is super easy—pre-drafted messages allow users to spread the word with the click of a button—Paulette Beete, social media manager for the NEA, was pleasantly surprised by how many people personalized their message. Perhaps the biggest perk? The 50th anniversary hashtag arts4US ended up in Twitter's trending column, a good sign of how far the message had spread.
If your platform is difficult to figure out and it's hard to sign up for an event, you're going to lose everyone but your IT alumni. Tools such as Periscope and Livestream are accessible to anyone with a smartphone, but up-close-and-personal interaction is harder with your attendees. Using a software platform like Brazen allows for more interaction between attendees, who are communicating via text-based messaging. But your alumni might get frustrated with the registration process or not feel comfortable navigating the platform.
Experiment and listen to your alumni. Post-event surveys are key to finding out what works for your constituency, Chang says. If you are hosting a live webinar or lecture, post the recording on your website. Longer recorded sessions of a webinar or discussion can be broken down into highlights and repurposed after the event, says Bruce Mortimer, director of alumni relations at Macquarie University in Australia.
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His team holds in-person events in Sydney while offering a live webinar for global alumni. This approach saves alumni time by providing bite-size, targeted information they can access without having to sift through an hour-long presentation. Alyssa D'Alconzo, director of alumni education, alumni travel, and career networking at the University of Pennsylvania, participated in a session by Andy Goodman of the Goodman Center called "The Webinar on Webinars" bit.
A clear and lively agenda is key for successful webinars. You should also conduct several run-throughs on new technology at the location where you'll be hosting the event. When using a live-streaming tool such as Periscope, make sure you've got a good wireless connection wherever you're going to be, says Melissa Dix, web and new media director at Beloit College. Nothing is drearier for participants than wasting 15 minutes of the event on technical issues.
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Finding a convenient time for alumni worldwide is tough, so changing up the schedule for a virtual series might be the best way to catch everyone. Pacific Time, because Chang felt that made the most sense for alumni. Steve Setchell, associate vice president for alumni engagement and campaign initiatives at DePauw University, hosts virtual faculty lectures in the evenings for Eastern Time, because he's "reluctant to compete with the workday. You must be logged in to comment. Your name and institution will show with your comment. Add a comment What did you think about this article? Here's How to Do It Right Use simple platforms If your platform is difficult to figure out and it's hard to sign up for an event, you're going to lose everyone but your IT alumni.
Think about the afterlife of a virtual event "One thing many colleges miss is how they can repurpose content and maximize resources," says Mickey Munley, president and founder of the communication firm Munley Company. Get training before hosting a webinar Alyssa D'Alconzo, director of alumni education, alumni travel, and career networking at the University of Pennsylvania, participated in a session by Andy Goodman of the Goodman Center called "The Webinar on Webinars" bit. Cbs local counts down its pharmd program on two campuses — duluth and sorority community a cent.
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